About us

With our incredible history, we believe that there is not a single road in South Africa that we have not travelled ... we've been there and done that!

The Gabriel brand is a wholly owned and traded brand of Autoworld South Africa (Pty) Ltd. Gabriel is a leading shock absorber brand in the South African automotive aftermarket and exporting to many other countries. Its sales, marketing and distribution operations, based in Johannesburg South Africa, serve a network of wholesale distributors across South Africa and into Africa.

Gabriel has a proud history of innovation and achievement stretching back to 1907 when Claude Foster – the automotive parts pioneer who founded Gabriel in Cleveland, Ohio, USA – developed and patented the first shock absorber called the “Snubber”.

The company continued to prosper in the suspension business, pioneering many more firsts – the first hydraulic shocks (1918), adjustable shocks (1956 and 1967), position and velocity sensitive shocks (1979), gas-charged twin tube shocks (1983) and velocity sensitive technology for shocks and struts (1996).

Gabriel first came to South Africa in 1935, importing all products from the US. Production in South Africa started in 1962 and sometime later, in 1984, Gabriel South Africa made its own contribution to Gabriel’s innovative history with the design and manufacturer of the “gas springs” which were promptly adopted by Gabriel plants worldwide.

Our products are distributed nationally to spares shops and workshops through our wholesale network; we also export these products internationally.

These nationwide retail outlets proudly display the Gabriel name which has become synonymous with the highest standard of quality.